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Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong; Frankwick, Gary; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
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The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
Yang, Zhilin; Bi, Zili; Zhou, Nan - In: Journal of advertising research 45 (2005) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10006499589
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China's Advertising and the Export Marketing Learning Curve: The First Decade
Zhou, Nan; Belk, Russell W. - In: Journal of advertising research 33 (1993) 6, pp. 50-66
Persistent link: https://www.econbiz.de/10006540259
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ENGAGING WITH DIGITAL CHINA - Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Wei, Yinghong; Frankwick, Gary L; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009815786