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Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian; Muzellec, Laurent; Nolan, Eoghan - In: Journal of advertising research 54 (2014) 2, pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
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Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Muzellec, Laurent; O'Raghallaigh, Eamonn - In: Journal of advertising research 58 (2018) 1, pp. 12-15
Persistent link: https://www.econbiz.de/10011875486