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Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising research 47 (2007) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10007874355
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Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising research 47 (2007) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
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The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.; Casper, Jeff - In: Journal of advertising research 56 (2016) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
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Culturally Customizing Websites for U.S. Hispanic Online Consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10008074616
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666