Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Short and sweet : how product...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Werbung
1
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Campbell, Colin L.
1
Cheng, Zixuan Mia
1
Hao, Jianyu
1
Plangger, Kirk
1
Rosengren, Sara
1
Wang, Yiru
1
Published in...
All
Journal of advertising research
Journal of the Academy of Marketing Science
6
Psychology & marketing
6
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
Applied economics
2
Business horizons
2
Discussion papers / CEPR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Asian Agricultural Research
1
Barcelona GSE working paper series : working paper
1
China economic review : an international journal
1
Emerging markets review
1
Energy economics
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Finance research letters
1
Financial studies
1
Interacting with computers : the interdisciplinary journal of human-computer interaction
1
International journal of entrepreneurial behavior & research
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review of financial analysis
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of Family Business Strategy
1
Journal of Product & Brand Management
1
Journal of advertising
1
Journal of behavioral and experimental economics
1
Journal of business venturing
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of family business strategy
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the value of shoppable live advertising : liveness and shoppability in advertising media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
