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THE "OTHER ADVERTISING" - Highly Coupon and Sales Prone Consumers: Benefits Beyond Price Savings - Results of three studies demonstrate that consumers highly sale and coupon prone compared to those less prone are sensitive to both economic and shopping-related benefits. However, the shopping-related benefits (e.g., smart shopper self-perceptions, shopping enjoyment) appear to represent stronger ...

Garretson, Judith A.; Burton, Scot - In: Journal of advertising research 43 (2003) 2, pp. 162-172

Persistent link: https://www.econbiz.de/10006505786

Exposure to Sales Flyers and Increased Purchases in Retail Supermarkets Does looking at the weekly sales flyer for a supermarket have any effect on the products consumers actually purchase on their shopping trip? Findings from two studies address the relationships between examining the sales flyer and (1) the number of advertised products purchased, (2) money spent on these products, and (3) ...

Burton, Scot; Lichtenstein, Donald R.; Netemeyer, Richard G. - In: Journal of advertising research 39 (1999) 5, pp. 7-14

Persistent link: https://www.econbiz.de/10006517870

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