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How Relevancy, use, and impact can inform decision making : the uses of quantitative research
Stewart, David W.; Hess, Mike; Nelder, Jeff - In: Journal of advertising research 51 (2011), pp. 195-206
Persistent link: https://www.econbiz.de/10009126977
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How marketing contributes to the bottom line
Stewart, David W. - In: Journal of advertising research 48 (2008) 1, pp. 94-105
Persistent link: https://www.econbiz.de/10003688987
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The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W. - In: Journal of advertising research 59 (2019) 4, pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
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Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank; Johnson, Kelly; Crang, Douglas; … - In: Journal of advertising research 60 (2020) 4, pp. 361-369
Persistent link: https://www.econbiz.de/10012495740