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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 60 (2020) 4, pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
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Are you blinded by the heavy (buyer) ... or are you seeing the light?
Romaniuk, Jenni - In: Journal of advertising research 51 (2011) 4, pp. 561-563
Persistent link: https://www.econbiz.de/10009501177
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Sharing the spotlight : is there room for two brands in one advertisement?
Romaniuk, Jenni - In: Journal of advertising research 53 (2013) 3, pp. 247-250
Persistent link: https://www.econbiz.de/10010199626
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De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni - In: Journal of advertising research 53 (2013) 2, pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
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How healthy is your brand-health tracker? : a five-point checklist to build returns on a critical research investment
Romaniuk, Jenni - In: Journal of advertising research 53 (2013) 1, pp. 11-13
Persistent link: https://www.econbiz.de/10009745881
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Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni - In: Journal of advertising research 52 (2012) 2, pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
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Are you ready for the next big thing? : new media is dead! long live new media!
Romaniuk, Jenni - In: Journal of advertising research 52 (2012) 4, pp. 397-399
Persistent link: https://www.econbiz.de/10009710186
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Five steps to smarter targeting
Romaniuk, Jenni - In: Journal of advertising research 52 (2012) 3, pp. 289-290
Persistent link: https://www.econbiz.de/10009663650
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456