Similar Search Results - EconBiz

Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations

Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90

Persistent link: https://www.econbiz.de/10003971437

The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding

Ford, John B.; Mueller, Barbara; Taylor, Charles Raymond; … - In: Journal of advertising research 51 (2011), pp. 27-41

Persistent link: https://www.econbiz.de/10009127019

Can comparative advertising be effective in Germany? : a tale of two campaigns

Schwaiger, Manfred; Rennhak, Carsten; Taylor, Charles … - In: Journal of advertising research 47 (2007) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10003609556

Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion

Choi, Jieun; Taylor, Charles Raymond; Lee, Doo-Hee - In: Journal of advertising research 57 (2017) 1, pp. 82-93

Persistent link: https://www.econbiz.de/10011707661

Roadblock advertising in the digital context : does paying to limit competing messages pay off?

Parida, Biswajita; Taylor, Charles Raymond; Abhishek - In: Journal of advertising research 62 (2022) 3, pp. 271-286

Persistent link: https://www.econbiz.de/10013435303

OBSERVATIONS - Comment on "American Media and the Smoking-related Behaviors of Asian Adolescents"

Taylor, Charles R.; Bonner, P.Greg - In: Journal of advertising research 43 (2003) 4, pp. 419-430

Persistent link: https://www.econbiz.de/10006505223

THE "OTHER ADVERTISING" - Business Perceptions of the Role of Billboards in the U.S. Economy - A survey of U.S. businesses shows that billboard users perceive the medium as having unique advantages not available through other media. A large majority of billboard users report that sales would decline if they did not have access to billboards, with small businesses and travel-related business ...

Taylor, Charles R.; Franke, George R. - In: Journal of advertising research 43 (2003) 2, pp. 150-161

Persistent link: https://www.econbiz.de/10006505787

Point of View - What Is Wrong with International Advertising Research? Academic research on international advertising is not providing as much useful information to managers as it should be. Problem with prior research are pointed out and suggestions for providing managerially actionable insights are provided.

Taylor, Charles R. - In: Journal of advertising research 42 (2002) 6, pp. 48-54

Persistent link: https://www.econbiz.de/10006507772

Can Comparative Advertising Be Effective in Germany? A Tale of Two Campaigns - Recently, Germany lifted a ban on comparative advertising, but some questions remain about whether comparative advertising can be effective with German consumers. An analysis of two advertising campaigns provides evidence that comparative advertisments may be effective in Germany in some contexts, but not in others.

Schwalger, Manfred; Rennhak, Carsten; Taylor, Charles R.; … - In: Journal of advertising research 47 (2007) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10007730019

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