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Heterogeneity in consumer sensory evaluation as a base for identifying driver of product choice
Lowengart, Oded - In: Journal of business and management : JBM 16 (2010) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10009957661
Cover Image
Heterogeneity in consumer sensory evaluation as a base for identifying driver of product choice
Lowengart, Oded - In: Journal of business and management : JBM 16 (2010) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10009127495
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Gender differences in the effects of a product's utilities and identity consumption on purchase intentions
Friedmann, Enav; Lowengart, Oded - In: Journal of business and management : JBM 19 (2014) 2, pp. 5-19
Persistent link: https://www.econbiz.de/10010257407