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Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
Saved in:
2
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10007041331
Saved in:
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