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Journal of business economics : JBE
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ECONIS (ZBW)
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A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
2
Topic modeling in marketing : recent advances and research opportunities
Reisenbichler, Martin
;
Reutterer, Thomas
- In:
Journal of business economics : JBE
89
(
2019
)
3
,
pp. 327-356
Persistent link: https://www.econbiz.de/10011991561
Saved in:
3
Special issue: Looking across product categories in marketing science
Hruschka, Harald
(
ed.
);
Reutterer, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011707277
Saved in:
4
The carrot and the stick in online reviews : determinants of un-/helpfulness voting choices
Furtado, Filipe Sengo
;
Reutterer, Thomas
;
Schröder, Nadine
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 565-590
Persistent link: https://www.econbiz.de/10013438853
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