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~isPartOf:"Journal of business ethics : JBE"
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Journal of business ethics : JBE
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Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Fan, Xiaojun
;
Deng, Nianqi
;
Qian, Yi
;
Dong, Xuebing
- In:
Journal of business ethics : JBE
175
(
2022
)
2
,
pp. 339-360
Persistent link: https://www.econbiz.de/10012795418
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