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Organic products in Mexico and South Korea on Twitter
Meza, Xanat Vargas; Park, Han Woo - In: Journal of business ethics : JOBE 135 (2016) 3, pp. 587-603
Persistent link: https://www.econbiz.de/10011498587
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa - In: Journal of business ethics : JOBE 155 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
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The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.; Sinnott-Armstrong, Walter; Huettel, … - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
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Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin; Christensen, Lars Bech - In: Journal of business ethics : JOBE 156 (2019) 4, pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
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The dark side of the pharmaceutical industry
Skandrani, Hamida; Sghaier, Malek - In: Marketing intelligence & planning 34 (2016) 7, pp. 905-926
Persistent link: https://www.econbiz.de/10011623887
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Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite; Bove, Liliana L. - In: Marketing intelligence & planning 34 (2016) 7, pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
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Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa - In: Marketing intelligence & planning 34 (2016) 2, pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665