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~isPartOf:"Journal of business ethics : JOBE"
~subject:"Marketing management"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business ethics : JOBE
Journal of business research : JBR
58
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
23
Journal of marketing management : MM
21
Journal of marketing
18
Journal of strategic marketing
18
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18
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Journal of the Academy of Marketing Science
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International journal of islamic marketing and branding
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Journal of research in marketing and entrepreneurship : JRME
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International journal of internet marketing and advertising : IJIMA
10
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cogent business & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of research in marketing and entrepreneurship
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Journal of Islamic marketing
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Journal of marketing education : JME
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The marketing review
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European research studies
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International journal of wine business research : IJWBR
7
Global business review
6
International journal of technology marketing : IJTMkt
6
Journal for global business advancement : JGBA
6
Journal of internet commerce
6
Australasian marketing journal
5
International business review : the official journal of the European International Business Academy
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International marketing review
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ECONIS (ZBW)
7
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1
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7
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1
The ethics of gamification in a
marketing
context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
2
Sustainability
marketing
commitment : empirical insights about its drivers at the corporate and functional level of
marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
3
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of
marketing
capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
4
Confucian/chopsticks
marketing
Fam, Kim Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
Saved in:
5
Special issue: Confucian/chopsticks
marketing
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003958846
Saved in:
6
It's all on sale :
marketing
ethics and the perpetually fooled
Wible, Andy
- In:
Journal of business ethics : JOBE
99
(
2011
),
pp. 17-21
Persistent link: https://www.econbiz.de/10009532993
Saved in:
7
Symposium: Ethical corporate
marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
Saved in:
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