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Journal of business ethics : JOBE
International journal of advertising : the review of marketing communications
252
Journal of advertising research
235
Journal of business research : JBR
201
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising
198
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
173
European Journal of Marketing
144
Journal of Consumer Marketing
136
Marketing science
123
Journal of promotion management : JPM
88
Journal of retailing and consumer services
84
Young Consumers
83
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Journal of historical research in marketing
76
Journal of promotion management : innovations in planning and applied research
73
Marketing Science
69
Psychology & marketing
68
European journal of operational research : EJOR
67
Journal of current issues and research in advertising
66
Journal of current issues and research in advertising : JCIRA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
European journal of marketing : EJM
63
Strategic Direction
63
International Marketing Review
60
International journal of internet marketing and advertising : IJIMA
60
International journal of industrial organization
57
Health marketing quarterly
56
Journal of Product & Brand Management
56
NBER working paper series
56
Journal of marketing research : JMR
53
SpringerLink / BĂĽcher
53
Journal of marketing
48
Journal of Services Marketing
46
NBER Working Paper
46
Young consumers : insight and ideas for responsible marketers
44
Marketing Intelligence & Planning
40
Working paper / National Bureau of Economic Research, Inc.
40
Marketing letters : a journal of research in marketing
38
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ECONIS (ZBW)
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1
Advertising
and behavior control
Arrington, Robert L.
- In:
Journal of business ethics : JOBE
1
(
1982
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10001858057
Saved in:
2
The making of self and world in
advertising
Waide, John
- In:
Journal of business ethics : JOBE
6
(
1987
)
2
,
pp. 73-79
Persistent link: https://www.econbiz.de/10001029732
Saved in:
3
An ethical analysis of deception in
advertising
Carson, Thomas L.
;
Wokutch, Richard E.
;
Cox jr., James E.
- In:
Journal of business ethics : JOBE
4
(
1985
)
2
,
pp. 93-104
Persistent link: https://www.econbiz.de/10001975565
Saved in:
4
The informative and persuasive functions of
advertising
: a moral appraisal
Santilli, Paul C.
- In:
Journal of business ethics : JOBE
2
(
1983
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002752479
Saved in:
5
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
6
Boycott basics : moral guidelines for corporate decision making
Stoll, Mary Lyn
- In:
Journal of business ethics : JOBE
84
(
2009
),
pp. 3-10
Persistent link: https://www.econbiz.de/10003818000
Saved in:
7
Responsible ads: a workable ideal
Hyman, M.
- In:
Journal of business ethics : JOBE
87
(
2009
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10003864374
Saved in:
8
The media and their advertisers : exploring ethical dilemmas in product coverage decisions
Rinallo, Diego
;
Basuroy, Suman
;
Wu, Ruhai
;
Jeon, Hyo Jin
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 425-441
Persistent link: https://www.econbiz.de/10009772882
Saved in:
9
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
10
Addressing the
advertising
of controversial products in China : an empirical approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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