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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
Exprúa, José; Rodríguez Barberena, Lucienne - In: Journal of business research : JBR 69 (2016) 9, pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
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How do consumers think about hybrid products? : computer wearables have an identity problem
Nieroda, Marzena E.; Mrad, Mona; Solomon, Michael R. - In: Journal of business research : JBR 89 (2018), pp. 159-170
Persistent link: https://www.econbiz.de/10011881636
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.; Badrinarayanan, Vishag; Anderson, … - In: Journal of business research : JBR 133 (2021), pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
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Humorous advertising that travels : a review and call for research
Crawford, Heather J.; Gregory, Gary D. - In: Journal of business research : JBR 68 (2015) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
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Estimation of retail sales under competitive location in Mexico
Merino Sanz, Maria; Ramirez-Nafarrate, Adrian - In: Journal of business research : JBR 69 (2016) 2, pp. 445-451
Persistent link: https://www.econbiz.de/10011435920
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Absolute versus relative sales failure
Johnson, Jeff S.; Friend, Scott B.; Rutherford, Brian N.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 596-603
Persistent link: https://www.econbiz.de/10011436002
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The role of lead management systems in inside sales performance
Ohiomah, Alhassan; Andreev, Pavel; Benyoucef, Morad; … - In: Journal of business research : JBR 102 (2019), pp. 163-177
Persistent link: https://www.econbiz.de/10012103956
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Aggregation systems for sales forecasting
Merigo, Jose Maria; Palacios Marqués, Daniel; … - In: Journal of business research : JBR 68 (2015) 11, pp. 2299-2304
Persistent link: https://www.econbiz.de/10011389359