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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
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Kellstadt, Charles H.
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Next frontiers of research in data driven marketing : will techniques keep up with data tsunami?
Sheth, Jagdish N.
;
Kellstadt, Charles H.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 780-784
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