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Marketing insights from multimedia data : text, image, audio, and video : editorial
Grewal, Rajdeep; Gupta, Sachin; Hamilton, Rebecca W. - In: Journal of marketing research 58 (2021) 6, pp. 1025-1033
Persistent link: https://www.econbiz.de/10012794304
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Special issue: marketing insights from multimedia data
Grewal, Rajdeep (ed.); Gupta, Sachin (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012794325
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The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep; Gupta, Sachin; Hamilton, Rebecca W. - In: Journal of marketing research 57 (2020) 6, pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
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Navigating shared consumption experiences : clarity about a partner's interests increases enjoyment
Wu, Yuechen; Hamilton, Rebecca W.; Kim, Nicole You Jeung; … - In: Journal of marketing research 58 (2021) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10012521443
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Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank; Puntoni, Stefano; Khodr, AbdulRahman - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
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Organizational frontlines in the digital age : the Consumer-Autonomous Technology-Worker (CAW) framework
Doorn, Jenny van; Smailhodzic, Edin; Puntoni, Stefano; … - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304033
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Thumbs up or down : consumer reactions to decisions by algorithms versus humans
Yalcin, Gizem; Lim, Sarah; Puntoni, Stefano; Van … - In: Journal of marketing research 59 (2022) 4, pp. 696-717
Persistent link: https://www.econbiz.de/10013389196