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Which feature increase customer retention?
Hamilton, Rebecca W.; Rust, Roland T.; Dev, Chekitan S. - In: MIT sloan management review 58 (2017) 2, pp. 79-84
Persistent link: https://www.econbiz.de/10011628560
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When should you nickel-and-dime your customers?
Hamilton, Rebecca W.; Srivastava, Joydeep; Abraham, … - In: MIT sloan management review 52 (2010/11) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10008859290
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Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank; Puntoni, Stefano; Khodr, AbdulRahman - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
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What leaders get wrong about data-driven decisions
Langhe, Bart de; Puntoni, Stefano - In: MIT sloan management review 62 (2021) 3, pp. 14-16
Persistent link: https://www.econbiz.de/10012517562
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Organizational frontlines in the digital age : the Consumer-Autonomous Technology-Worker (CAW) framework
Doorn, Jenny van; Smailhodzic, Edin; Puntoni, Stefano; … - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304033