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Markenimage - Konzeptualisieru...
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Brand image
518
Markenimage
518
Consumer behaviour
370
Konsumentenverhalten
370
Brand management
353
Markenführung
353
Brand
190
Markenartikel
182
Beziehungsmarketing
105
Relationship marketing
105
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72
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72
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59
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59
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Luxusgüter
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Designation of origin
46
Herkunftsbezeichnung
46
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45
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45
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45
Tourismusmarketing
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Werbewirkung
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Destination management
39
Destinationsmanagement
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Personality psychology
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33
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Marketingmanagement
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Customer satisfaction
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Kundenzufriedenheit
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24
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Chatterjee, Subimal
3
Colladon, Andrea Fronzetti
3
Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Fastoso, Fernando
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Merunka, Dwight
3
Molinillo, Sebastian
3
Moon, Hakil
3
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Journal of business research : JBR
Tourism management perspectives : TMP
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
518
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518
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1
Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung
;
Yong, Sunghwa
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
Saved in:
2
Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
3
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
4
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
5
Of products and tourism destinations : an integrative, cross-national study of place image
Elliot, Statia
;
Papdopoulos, Nicolas
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1157-1165
Persistent link: https://www.econbiz.de/10011440251
Saved in:
6
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
7
Images, affective evaluation and personality traits in tourist behaviour : an exploratory study with Italian postcards
Servidio, Rocco
- In:
Tourism management perspectives : TMP
16
(
2015
),
pp. 237-246
Persistent link: https://www.econbiz.de/10011415054
Saved in:
8
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
9
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
10
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
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