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~isPartOf:"Journal of business research : JBR"
~person:"Backhaus, Klaus"
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Journal of business research : JBR
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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Die Beschleunigungsfalle oder der Triumph der Schildkröte
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Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
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Journal of business-to-business marketing
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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Behavioral industrial
marketing
research in Germany and the United States : a comparison
Backhaus, Klaus
- In:
Journal of business research : JBR
13
(
1985
)
5
,
pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
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