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~isPartOf:"Journal of business research : JBR"
~person:"Cui, Charles Chi"
~subject:"Beziehungsmarketing"
~subject:"Information technology"
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Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
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