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Sustainable fashion index model and its implication
Wang, Huanzhang; Liu, Honglei; Kim, Sang Jin; Kim, … - In: Journal of business research : JBR 99 (2019), pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
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Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon; Kim, Eun Young - In: Journal of business research : JBR 117 (2020), pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
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How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju; Choi, Hanah; Han, Jinghe; Kim, Dong-hyun; … - In: Journal of business research : JBR 117 (2020), pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888