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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
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Advertising effects
Werbewirkung
201
Werbung
161
Advertising
156
Consumer behaviour
148
Konsumentenverhalten
148
Internet marketing
52
Online-Marketing
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Dens, Nathalie
4
Huhmann, Bruce A.
4
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Septianto, Felix
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4
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Journal of business research : JBR
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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1
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
2
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
3
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
4
The nature and framing of gambling consequences in advertising
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
Saved in:
5
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
6
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
7
A study of the effects of programmatic advertising on users' concerns about privacy overtime
Palos-Sanchez, Pedro
;
Saura, José Ramón
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
Saved in:
8
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
9
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
10
The effect of ad smiles on consumer attitudes and intentions : influence of model gender and consumer gender
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of business research : JBR
99
(
2019
),
pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
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