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Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha; Shukla, Paurav; Taylor, Charles … - In: Journal of business research : JBR 127 (2021), pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
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Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling; Cui, Geng; Chung, Yuho - In: Journal of business research : JBR 109 (2020), pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
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Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay; Laker, Benjamin; Bamel, Umesh; Sharma, … - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
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Improving forecasts using equally weighted predictors
Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1792-1799
Persistent link: https://www.econbiz.de/10011317060
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.; Lim, Choong Hoon; Mahan, Joseph E. - In: Journal of business research : JBR 60 (2007) 6, pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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Mood, informantion congruency, and overload
LaTour, Kathryn A.; Puccinelli, Nancy M.; Mast, Fred W. - In: Journal of business research : JBR 60 (2007) 11, pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
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Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169