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~isPartOf:"Journal of business research : JBR"
~subject:"Digitization"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
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Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
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