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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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The effect of ad smiles on consumer attitudes and intentions : influence of model gender and consumer gender
Trivedi, Rohit H.; Teichert, Thorsten - In: Journal of business research : JBR 99 (2019), pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
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The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria; Cowart, Kelly; Bui, M̃y - In: Journal of business research : JBR 112 (2020), pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
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In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric; Roux, Elyette; Greifeneder, Rainer - In: Journal of business research : JBR 84 (2018), pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
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Men hate it, women love it : guilty pleasure advertising messages
Lancellotti, Matthew P.; Thomas, Sunil - In: Journal of business research : JBR 85 (2018), pp. 271-280
Persistent link: https://www.econbiz.de/10011815526
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Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg; Wonneberger, Anke; Schmuck, Desirée - In: Journal of business research : JBR 67 (2014) 9, pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
Li, Yiling; Kim, Hye-jin; Do, Boram; Choi, Jeonghye - In: Journal of business research : JBR 151 (2022), pp. 232-243
Persistent link: https://www.econbiz.de/10013459186
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Enhancing creativity perception through fear
Benoit, Ilgım Dara; Miller, Elizabeth G. - In: Journal of business research : JBR 139 (2022), pp. 1084-1098
Persistent link: https://www.econbiz.de/10013194338