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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias; Sundie, Jill; Li, Yexin Jessica; … - In: Journal of business research : JBR 120 (2020), pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
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Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of business research : JBR 142 (2022), pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed; Valette-Florence, Pierre; Cova, … - In: Journal of business research : JBR 146 (2022), pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
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Psychological ownership and disownership in reward-based crowdfunding
Nesij Huvaj, M.; Darmody, Aron; Smith, Robert S. - In: Journal of business research : JBR 158 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014280505