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Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In: Journal of business research : JBR 24 (1992) 4, pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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The impact of inference generation on belief formation
Lee, Dong Hwan - In: Journal of business research : JBR 67 (2014) 10, pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153
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Special section: Utterly fresh perspectives on consumer research and advertising
Warlop, Luk (contributor) - La Londe Conference in Marketing Communications and … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1572
Persistent link: https://www.econbiz.de/10010379289