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Perceived importance of selected product information sources in two time periods by United States and West German consumers
Anderson, Ronald D.; Engledow, Jack L. - In: Journal of business research : JBR 9 (1981) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10001833990
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Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
Arnold, Danny R.; Darling, John R. - In: Journal of business research : JBR 17 (1988) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10003474135
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An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.; Rearden, William O. - In: Journal of business research : JBR 17 (1988) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10003485074
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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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Industrial product - buyer behavior in a centrally planned economy
Dietl, Jerzy - In: Journal of business research : JBR 14 (1986) 4, pp. 285-293
Persistent link: https://www.econbiz.de/10003526944
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A multivariate analysis of intermarket patronage : some empirical findings
Reynolds, Fred D.; Martin, Warren S. - In: Journal of business research : JBR 2 (1974), pp. 193-200
Persistent link: https://www.econbiz.de/10002695107
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Status consciousness vs. status position : marketing implications
Cunningham, William H.; Anderson, W. Thomas; Murphy, John H. - In: Journal of business research : JBR 2 (1974), pp. 147-156
Persistent link: https://www.econbiz.de/10002045139
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Cross-national product value perceptions
Chadraba, Petr; OʹKeefe, Robert - In: Journal of business research : JBR 9 (1981) 4, pp. 329-337
Persistent link: https://www.econbiz.de/10001994778
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Influence of other people on consumer attributions toward brand and person
Burnkrant, Robert E. - In: Journal of business research : JBR 10 (1982) 3, pp. 319-338
Persistent link: https://www.econbiz.de/10001973568