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The emergence of Consumer Introspection Theory (CIT) : introduction to a JBR special issue
Gould, Stephen J. - In: Journal of business research : JBR 65 (2012) 4, pp. 453-460
Persistent link: https://www.econbiz.de/10009512756
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Narrative and metacognition as consumer mystery : a comment on Hill, Gaines, and Wilson and animal companions
Gould, Stephen J. - In: Journal of business research : JBR 61 (2008) 5, pp. 563-564
Persistent link: https://www.econbiz.de/10003709401
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"To buy or to pirate" : the matrix of music consumers' acquisition-mode decision-making
Coyle, James R.; Gould, Stephen J.; Gupta, Pola; Gupta, … - In: Journal of business research : JBR 62 (2009) 10, pp. 1031-1037
Persistent link: https://www.econbiz.de/10003888186
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Special section: Subjective personal introspection
Gould, Stephen J. (contributor) - In: Journal of business research : JBR 65 (2012) 4, pp. 453-534
Persistent link: https://www.econbiz.de/10009512761
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The choice polarity effect : an investigation of evolutionary-based trait handedness and perceived magnitudes on laterally displayed choices
Gould, Stephen J.; Goldsmith, Emily; Lee, Michael - In: Journal of business research : JBR 120 (2020), pp. 627-637
Persistent link: https://www.econbiz.de/10012417174
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Profiling Pharmaceutical Allergy Medications by Symptoms and Their Relief: A Study of Consumer Perceptions
Gould, Stephen J.; Oakes, Leslie S.; Considine, Judith M. - In: Journal of business research : JBR 40 (1997) 3, pp. 199-206
Persistent link: https://www.econbiz.de/10006735187
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“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making
Coyle, James R.; Gould, Stephen J.; Gupta, Pola; Gupta, … - In: Journal of business research : JBR 62 (2009) 10, pp. 1031
Persistent link: https://www.econbiz.de/10008272377
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Narrative and metacognition as consumer mystery: A comment on Hill, Gaines, and Wilson and animal companions
Gould, Stephen J. - In: Journal of business research : JBR 61 (2008) 5, pp. 563-564
Persistent link: https://www.econbiz.de/10007988607
Cover Image
The emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue
Gould, Stephen J. - In: Journal of business research : JBR 65 (2012) 4, pp. 453-461
Persistent link: https://www.econbiz.de/10009834151
Cover Image
Narrative and metacognition as consumer mystery: A comment on Hill, Gaines, and Wilson and animal companions
Gould, Stephen J. - In: Journal of business research : JBR 61 (2008) 5, pp. 563-565
Persistent link: https://www.econbiz.de/10008897308