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Multimarket competition effects on product line decisions : a multi-objective decision model in fast moving consumer goods industry
Sarangi, Subrat
;
Chakraborty, Abhishek
;
Triantis, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 388-398
Persistent link: https://www.econbiz.de/10012590248
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