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Consumer insecurity and preference for nostalgic products : evidence from China
Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of business research : JBR 66 (2013) 12, pp. 2406-2411
Persistent link: https://www.econbiz.de/10010209643
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Consumer insecurity and preference for nostalgic products: Evidence from China
Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of business research : JBR 66 (2013) 12, pp. 2406-2411
Persistent link: https://www.econbiz.de/10010181282
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Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei; Zhang, Na; Mou, Jian; Zhang, Qin - In: Journal of business research : JBR 172 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014547276