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Buying decision approaches of organizational buyers and users
Moon, Junyean; Tikoo, Surinder - In: Journal of business research : JBR 55 (2002) 4, pp. 293-300
Persistent link: https://www.econbiz.de/10006723915
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Consumer Use of Available Information for Making Inferences about Missing Information
Moon, Junyean; Tikoo, Surinder - In: Journal of business research : JBR 39 (1997) 2, pp. 135-146
Persistent link: https://www.econbiz.de/10006736174
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Culture, product type, and price influences on consumer purchase intention to buy personalized products online
Moon, Junyean; Chadee, Doren; Tikoo, Surinder - In: Journal of business research : JBR 61 (2008) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10007896311
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Culture, product type, and price influences on consumer purchase intention to buy personalized product online
Moon, Junyean; Chadee, Doren; Tikoo, Surinder - In: Journal of business research : JBR 61 (2008) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10003595249