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Mood, information congruency, and overload
Braun-Latour, Kathryn A.; Puccinelli, Nancy M.; Mast, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1109-1116
Persistent link: https://www.econbiz.de/10007859706
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Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
Puccinelli, Nancy M.; Deshpande, Rohit; Isen, Alice M. - In: Journal of business research : JBR 60 (2007) 6, pp. 640-648
Persistent link: https://www.econbiz.de/10007730193
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Should I stay or should I go? : mood congruity, self-monitoring and retail context preference
Puccinelli, Nancy M.; Deshpande, Rohit; Isen, Alice M. - In: Journal of business research : JBR 60 (2007) 6, pp. 640-648
Persistent link: https://www.econbiz.de/10003487045
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Mood, informantion congruency, and overload
LaTour, Kathryn A.; Puccinelli, Nancy M.; Mast, Fred W. - In: Journal of business research : JBR 60 (2007) 11, pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
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A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.; Flores, Arturo A.; Goodstein, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
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Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.; Inostroza-Quezada, Ignacio E.; … - In: Journal of business research : JBR 128 (2021), pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
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Shelf space schemas: Myth or reality?
Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888
Persistent link: https://www.econbiz.de/10010108521
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An information processing review of the subjective value of money and prices
Raghubir, Priya - In: Journal of business research : JBR 59 (2006) 10, pp. 1053-1062
Persistent link: https://www.econbiz.de/10007387204
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Promoting promotions: Does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-59
Persistent link: https://www.econbiz.de/10008769046
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Shelf space schemas : myth or reality?
Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888
Persistent link: https://www.econbiz.de/10009756866