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What do we mean by #8220marketing#8221 resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)
Gibbert, Michael; Golfetto, Francesca; Zerbini, Fabrizio - In: Journal of business research : JBR 59 (2006) 1, pp. 148-151
Persistent link: https://www.econbiz.de/10006713669
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Analyzing inconsistent cases in Management fsQCA studies : a methodological manifesto
Nair, Lakshmi Balachandran; Gibbert, Michael - In: Journal of business research : JBR 69 (2016) 4, pp. 1464-1470
Persistent link: https://www.econbiz.de/10011447359
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The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204
Persistent link: https://www.econbiz.de/10011902927