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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Journal of retailing and consumer services
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Journal of business ethics : JOBE
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Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.
;
Trifu, Andreea
;
Cambra-Fierro, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
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2
The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús
;
Gao, Lily
;
Melero-Polo, Iguácel
- In:
Journal of business research : JBR
125
(
2021
),
pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
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