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Voss wins the presidency! : a commentary essay on "predicting elections from biographical information about candidates ; a test of the index method"
Voss, Kevin E. - In: Journal of business research : JBR 64 (2011) 4, pp. 345-347
Persistent link: https://www.econbiz.de/10008859037
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Voss wins the Presidency! A commentary essay on “Predicting elections from biographical information about candidates: A test of the index method”
Voss, Kevin E. - In: Journal of business research : JBR 64 (2011) 4, pp. 345-348
Persistent link: https://www.econbiz.de/10008812677
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Competing cues in brand alliance advertisements
Voss, Kevin E.; Li, Ying Ying; Song, Young Ok Sunny - In: Journal of business research : JBR 149 (2022), pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
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Managerial disposition and front-end innovation success
Mohan, Mayoor; Voss, Kevin E.; Jiménez, Fernando R. - In: Journal of business research : JBR 70 (2017), pp. 193-201
Persistent link: https://www.econbiz.de/10011620415
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Corporate brand effects in brand alliances
Voss, Kevin E.; Mohan, Mayoor - In: Journal of business research : JBR 69 (2016) 10, pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950