Narrow search
Showing 1 - 10 of 15
Cover Image
Online shoppers' response to price comparison sites
Jung, Kwon; Cho, Yoon C.; Lee, Sun - In: Journal of business research : JBR 67 (2014) 10, pp. 2079-2087
Persistent link: https://www.econbiz.de/10010400114
Cover Image
Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing
Cook, Don Lloyd; Coupey, Eloise - In: Journal of business research : JBR 41 (1998) 3, pp. 231-238
Persistent link: https://www.econbiz.de/10006733797
Cover Image
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu (contributor) - 2010
Persistent link: https://www.econbiz.de/10003982068
Cover Image
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Cover Image
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Cover Image
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Cover Image
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl; Viswanathan, Madhubalan - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1657
Persistent link: https://www.econbiz.de/10010046438
Cover Image
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran; Viswanathan, Madhubalan - In: Journal of business research : JBR 65 (2012) 12, pp. 1674-1682
Persistent link: https://www.econbiz.de/10010046441
Cover Image
Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhubalan - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10010046442
Cover Image
Representation of Numerical and Verbal Product Information in Consumer Memory
Childers, Terry L.; Viswanathan, Madhubalan - In: Journal of business research : JBR 47 (2000) 2, pp. 109-120
Persistent link: https://www.econbiz.de/10006729475