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Young children's consumer agency : the case of French children and recycling
Schill, Marie; Godefroit-Winkel, Delphine; Hogg, Margaret K. - In: Journal of business research : JBR 110 (2020), pp. 292-305
Persistent link: https://www.econbiz.de/10012237856
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Cultural differences in consumer socialization : a comparison of Chinese-Canadian and Caucasian-Canadian children
Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon - In: Journal of business research : JBR 62 (2009) 10, pp. 955-962
Persistent link: https://www.econbiz.de/10003887578
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Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
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Consumer-CEO interaction as catalyst for business model innovation in established firms
Cillo, Paola; Priem, Richard L.; Verona, Gianmario; … - In: Journal of business research : JBR 131 (2021), pp. 241-253
Persistent link: https://www.econbiz.de/10012544964
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Emerging theories of consumer-driven market innovation, adoption, and diffusion : a selective review of consumer-oriented studies
Branstad, Are; Solem, Birgit Apenes - In: Journal of business research : JBR 116 (2020), pp. 561-571
Persistent link: https://www.econbiz.de/10012257657
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New forms of luxury consumption in the sharing economy
Christodoulides, George; Athwal, Navdeep; Boukis, Achilleas - In: Journal of business research : JBR 137 (2021), pp. 89-99
Persistent link: https://www.econbiz.de/10012665767
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Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.; Horváth, Csilla; Gretry, Anaïs; … - In: Journal of business research : JBR 100 (2019), pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
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Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers : a study of second-hand small and medium apparel retailers
Jain, Geetika; Kamble, Sachin S.; Ndubisi, Nelson Oly; … - In: Journal of business research : JBR 149 (2022), pp. 576-588
Persistent link: https://www.econbiz.de/10013325646