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Similarities between conflict and cooperation in the marketing channel
Ross, Robert H.; Lusch, Robert F. - In: Journal of business research : JBR 10 (1982) 2, pp. 237-250
Persistent link: https://www.econbiz.de/10002727950
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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The roles played by interorganizational contracts and justice in marketing channel relationships
Brown, James R.; Cobb, Anthony T.; Lusch, Robert F. - In: Journal of business research : JBR 59 (2006) 2, pp. 166-175
Persistent link: https://www.econbiz.de/10006713665
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A preliminary test of Hunt's General Theory of Competition: using artificial adaptive agents to study complex and ill-defined environments
Tay, Nicholas S.P.; Lusch, Robert F. - In: Journal of business research : JBR 58 (2005) 9, pp. 1155-1168
Persistent link: https://www.econbiz.de/10006713794
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Employees as Customers: The Role of Social Controls and Employee Socialization in Developing Patronage
Lusch, Robert F.; Boyt, Thomas; Schuler, Drue - In: Journal of business research : JBR 35 (1996) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10006738139