Narrow search
Showing 1 - 10 of 14
Cover Image
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 128 (2021), pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Cover Image
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Cover Image
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie; Pelsmacker, Patrick de; Verhellen, Yann - In: Journal of business research : JBR 83 (2018), pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Cover Image
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena; Pelsmacker, Patrick de; Wright, Len Tiu - In: Journal of business research : JBR 66 (2013) 8, pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Cover Image
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
Cover Image
Simultaneous exposure to a program and advertising content in an interactive context : perceptual and semantic interference and reinforcement
Cauberghe, Verolien; Pelsmacker, Patrick de; Janssens, Wim - In: Journal of business research : JBR 63 (2010) 9/10, pp. 972-978
Persistent link: https://www.econbiz.de/10008652126
Cover Image
Emotional advertising : revisiting the role of product category
Geuens, Maggie; Pelsmacker, Patrick de; Faseur, Tine - In: Journal of business research : JBR 64 (2011) 4, pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Cover Image
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; De Pelsmacker, Patrick - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1245
Persistent link: https://www.econbiz.de/10008640033
Cover Image
Clothing consumption in two recent EU Member States: A cross-cultural study
Millan, Elena; De Pelsmacker, Patrick; Wright, Len Tiu - In: Journal of business research : JBR 66 (2013) 8, pp. 975-982
Persistent link: https://www.econbiz.de/10010119571
Cover Image
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; De Pelsmacker, Patrick; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-92
Persistent link: https://www.econbiz.de/10008162088