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Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance
Menguc, Bulent; Auh, Seigyoung; Shih, Eric - In: Journal of business research : JBR 60 (2007) 4, pp. 314-321
Persistent link: https://www.econbiz.de/10007603409
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Transformational leadership and market orientation: implications for the implementation of competitive strategies and business unit performance
Menguc, Bulent; Auh, Seigyoung; Shih, Eric - In: Journal of business research : JBR 60 (2007) 4, pp. 314-321
Persistent link: https://www.econbiz.de/10003451393
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Discovering interest groups for marketing in virtual communities: An integrated approach
Wang, Kai-Yu; Ting, I-Hsien; Wu, Hui-Ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10010121569
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Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-816
Persistent link: https://www.econbiz.de/10009017519
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Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu; Ashraf, Abdul R.; Thongpapanl, Narongsak; … - In: Journal of business research : JBR 166 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu; Ting, I-hsien; Wu, Hui-ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
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Strategies to offset dissatisfactory product performance : the role of post-purchase marketing
Wang, Kai-yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-815
Persistent link: https://www.econbiz.de/10009229006
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New insights into unethical counterfeit consumption
Bian, Xuemei; Wang, Kai-Yu; Smith, Andrew; Yannopoulou, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
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Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu; Wang, Kai-Yu; Chang, Shu-Hao; Lin, Jin-An - In: Journal of business research : JBR 99 (2019), pp. 446-455
Persistent link: https://www.econbiz.de/10012023682