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Should I stay or should I go? : mood congruity, self-monitoring and retail context preference
Puccinelli, Nancy M.; Deshpande, Rohit; Isen, Alice M. - In: Journal of business research : JBR 60 (2007) 6, pp. 640-648
Persistent link: https://www.econbiz.de/10003487045
Cover Image
Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
Puccinelli, Nancy M.; Deshpande, Rohit; Isen, Alice M. - In: Journal of business research : JBR 60 (2007) 6, pp. 640-648
Persistent link: https://www.econbiz.de/10007730193