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Consumer behaviour
23
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Luxury goods
16
Luxusgüter
16
Brand management
12
Markenführung
12
Fashion
11
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Ko, Eunju
42
Megehee, Carol M.
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Kim, Kyung Hoon
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Seo, Yuri
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Woodside, Arch G.
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Kim, Angella J.
3
Aiello, Gaetano
2
Han, Jinghe
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Han, Yoosun
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Hwang, Yoo Kyung
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Ingram, W. Rhea
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Jung, Jaesuk
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Kim, Eun Young
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Kim, Myungsoo
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Kim, Sook Hyun
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Lee, Jooyeon
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Sood, Suresh
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Spake, Deborah F.
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Sung, Heewon
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Taylor, Charles Robert
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Wagner, Udo
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of Business Research
14
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
6
International Journal of Culture, Tourism and Hospitality Research
5
International Marketing Review
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of Global Scholars of Marketing Science
5
Asia Pacific Journal of Marketing and Logistics
4
Journal of global fashion marketing : JGfM
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Tourism sensemaking : strategies to give meaning to experience
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Applied economics letters
3
International marketing review
3
Luxury fashion and culture
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Advances in culture, tourism and hospitality research
2
Cross-cultural buyer behavior
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Finance research letters
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Improving the marriage of modeling and theory for accurate forecasts of outcomes
2
International journal of business and economics
2
International marketing : emerging markets
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Management decision : MD
2
New insights on trust in business-to-business relationships : a multi-perspective approach
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The journal of services marketing
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Australasian marketing journal
1
China economic review : an international journal
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Emerald insight
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European management journal
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Health marketing quarterly
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International Journal of Business and Economics
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International Journal of Financial Studies : open access journal
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International Journal of Operations & Production Management
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International Journal of Retail & Distribution Management
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International journal of consumer studies
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
2
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
3
Leaving Pleasantville : macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life
Megehee, Carol M.
;
Ko, Eunju
;
Belk, Russell W.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011417056
Saved in:
4
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
5
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
6
Bridging Asia and the world : global platform for the interface between marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
99
(
2019
),
pp. 350-353
Persistent link: https://www.econbiz.de/10012023658
Saved in:
7
Green marketing' functions in building corporate image in the retail setting
Ko, Eunju
;
Hwang, Yoo Kyung
;
Kim, Eun Young
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
Saved in:
8
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
9
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
10
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
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