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Customer value co-creation behavior : scale development and validation
Yi, Youjae; Gong, Taeshik - In: Journal of business research : JBR 66 (2013) 9, pp. 1279-1284
Persistent link: https://www.econbiz.de/10009756054
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Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Yi, Youjae; Nataraajan, Rajan; Gong, Taeshik - In: Journal of business research : JBR 64 (2011) 1, pp. 88-96
Persistent link: https://www.econbiz.de/10008806328
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Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa; Gong, Taeshik; Sharma, Piyush; Chu, Candace - In: Journal of business research : JBR 150 (2022), pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
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The effects of a psychological contract breach on customer-directed deviance
Gong, Taeshik; Wang, Chen-Ya - In: Journal of business research : JBR 138 (2022), pp. 374-386
Persistent link: https://www.econbiz.de/10013197838
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Industry 4.0 technologies and green creativity : mediating roles of playful work design and leisure crafting
Chen, I-Shuo; Choi, Jin Nam - In: Journal of business research : JBR 188 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015159337
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Upward social comparison toward proactive and reactive knowledge sharing : the roles of envy and goal orientations
Sung, Sun Young; Li, Yi Xin; Choi, Jin Nam - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534514
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Assessing differences between simple slopes in simple slopes analysis
Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434771
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Brand envy in economic disparity : understanding and mitigating malicious envy towards brands among consumers perceiving limited economic mobility
Bak, Hyuna; Yi, Youjae - In: Journal of business research : JBR 184 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015145537
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When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung; Yi, Youjae; Lee, Jaehoon - In: Journal of business research : JBR 112 (2020), pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
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Assessing moderator effects, main effects, and simple effects without collinearity problems in moderated regression models
Park, Sang-June; Yi, Youjae - In: Journal of business research : JBR 145 (2022), pp. 905-919
Persistent link: https://www.econbiz.de/10013197962