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Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret; Dacin, Peter A. - In: Journal of business research : JBR 63 (2010) 11, pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
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Upgrade pricing, market growth, and social welfare
Zhao, Hao; Jagpal, Sharan - In: Journal of business research : JBR 62 (2009) 7, pp. 713-718
Persistent link: https://www.econbiz.de/10003862026
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The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Jager, Wander - In: Journal of business research : JBR 60 (2007) 8, pp. 868-875
Persistent link: https://www.econbiz.de/10003499837
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A configurational approach to a country's entrepreneurship level : innovation, financial and development factors
Cervelló-Royo, Roberto; Moya, Ismael; Perelló-Marin, … - In: Journal of business research : JBR 140 (2022), pp. 394-402
Persistent link: https://www.econbiz.de/10013040727
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Configural paths to successful product innovation
Cheng, Cheng-Feng; Chang, Man-ling; Li, Chu-shiu - In: Journal of business research : JBR 66 (2013) 12, pp. 2561-2573
Persistent link: https://www.econbiz.de/10010233142
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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Moving beyond multiple regression analysis to algorithms : calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
Woodside, Arch G. - In: Journal of business research : JBR 66 (2013) 4, pp. 463-472
Persistent link: https://www.econbiz.de/10009724780
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
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Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis
Skarmeas, Dionysis; Leonidou, Constantinos N.; … - In: Journal of business research : JBR 67 (2014) 9, pp. 1796-1805
Persistent link: https://www.econbiz.de/10010379228
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Configurational paths to organizational innovation : qualitative comparative analyses of antecedents and contigencies
Ganter, Alois; Hecker, Achim - In: Journal of business research : JBR 67 (2014) 6, pp. 1285-1292
Persistent link: https://www.econbiz.de/10010365134