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Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Chung, Jaihak - In: Journal of business research : JBR 64 (2011) 11, pp. 1183-1189
Persistent link: https://www.econbiz.de/10009380578
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What drives add-on sales in mobile games? : the role of inter-price relationship and product popularity
Jang, Seongsoo; Chung, Jaihak - In: Journal of business research : JBR 124 (2021), pp. 59-68
Persistent link: https://www.econbiz.de/10012493966
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The importance of functional and emotional content in online consumer reviews for product sales : evidence from the mobile gaming market
Jang, Seongsoo; Chung, Jaihak; Rao, Vithala R. - In: Journal of business research : JBR 130 (2021), pp. 583-593
Persistent link: https://www.econbiz.de/10012544877