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Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina; Webster, Cynthia M. - In: Journal of business research : JBR 66 (2013) 7, pp. 941-947
Persistent link: https://www.econbiz.de/10010108529
Cover Image
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina; Webster, Cynthia M. - In: Journal of business research : JBR 66 (2013) 7, pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
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Entrepreneurs' network bricolage : reconfiguring social ties for resource creation
Chang, Frances Y. M.; Webster, Cynthia M.; Alam, … - In: Journal of business research : JBR 185 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015147820