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Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ERIM report series research in management
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Advertising in new formats and media : current research and implications for marketers
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Digital advertising : theory and research
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European Journal of Marketing
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Food, people and society : a european perspective of consumer's food choices ; with 63 tables
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Journal of advertising : official publication of the American Academy of Advertising
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
2
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
3
The owner's edge : brand ownership influences causal maps
Rekom, Johan van
;
Verlegh, Peeter W. J.
;
Slokkers, Robert
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 339-344
Persistent link: https://www.econbiz.de/10003840061
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